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JD Beauty Buys Ouidad

Move expands portfolio into hair care.

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By: TOM BRANNA

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JD Beauty Group has acquired Ouidad, a hair care and styling brand. The move adds Ouidad to the JD Beauty group of hair brands WetBrush and Bio Ionic and further diversifies JD Beauty’s product offerings, adding hair care and styling to its existing hair brushes and electrical appliances portfolio. “We are always striving to cement our position as an innovation leader in the professional beauty industry, and this new chapter with Ouidad speaks to that commitment,” said Jeffrey Davidso...

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